Der „Social Performance“-Ansatz: Eine Analyse der Übernahme durch die ManyMinds Group und der Konsolidierungswelle im Performance Marketing   Teil I: Executive Summary (GERMAN)   Dieser Bericht analysiert die Übernahme der Agenturmarken HAPPYGANG und GIPFELXBERG durch die neu gegründete ManyMinds Group und positioniert diese Transaktion...

AI innovation has revolutionized the IT hardware and software market. AI data centers are prime investment opportunities.  AI can replace conventional software and processes, including those involving basic communications, repetitive tasks, and Microsoft Office functions.  The latest pitchbook report summarizes opportunities across four segments: horizontal platforms, vertical...

London, UK-based creative transformation company WPP (NYSE: WPP) acquired amp, a Munich, Germany-based sonic branding company. WPP (NYSE: WPP), a London, UK-based creative transformation company, acquired Obviously, a technology-led social influencer marketing agency based in New York. WPP(NYSE: WPP) has acquired influencer...