Berlin – Intermate, one of the leading social media and influencer agencies in Europe, has announced the acquisition of Advertace, one of Germany’s prominent social performance agencies. The acquisition follows the entry of ECM Equity Capital Management in 2022.

With the acquisition, Intermate responds to the growing demand for measurable and scalable results in social media and influencer marketing. The strategic merger brings significant advantages to clients and sets new standards in the industry.

Ann-Sophie Sell will continue to lead the management of Advertace and the team independently. Johannes Hirsch, the co-founder and previous sole shareholder of Advertace, will step down from all positions.

In the domain of influencer marketing, Technology Return is pleased to highlight its third successfully executed and published transaction subsequent to those of FlowFwd and Audiencly.

Press Release:

A New Era in Social Media Marketing – Intermate Strengthens Its Portfolio with the Acquisition of Advertace

  • Intermate acquires Advertace and expands expertise in paid advertising.
  • Holistic marketing through the integration of creative content, influencer partnerships, and paid advertising campaigns.
  • Use of AI and data-driven analysis to optimize conversion rates in social media marketing.

Intermate, one of the leading social media and influencer agencies in Europe, expands its expertise and announces today the acquisition of the social performance agency Advertace. With the acquisition of the agency specializing in growth strategies, Intermate aims to jointly expand the possibilities in paid advertising. With a combined team of over 200 experts, the company strengthens its position and offers a bespoke solution for the entire user journey in social media marketing.

The Hamburg-based company Advertace, founded by Johannes Hirsch, will enhance Intermate’s expertise with around 40 talents, with the management under Ann-Sophie Sell remaining in place and the team continuing to operate independently.

New Standards and Comprehensive Social Media Marketing from a Single Source

With the acquisition, Intermate responds to the growing demand for measurable and scalable results in social media and influencer marketing. The strategic merger brings significant advantages to clients and sets new standards in the industry. Intermate can now cover the entire social media marketing funnel with top-notch competence, as Advertace has significantly expanded services in the lower-funnel area. Integrating new offerings enables Intermate to provide comprehensive social marketing from a single source: creative content, influencer partnerships, and targeted advertising campaigns ensure maximum reach and awareness while extended revenue and conversion goals are achieved.

Customer Benefits Include:

  • Integrated Influencer and Paid Social Marketing: This coordinated combination demonstrably optimizes the ROI for companies. Together with Advertace, Intermate expands this offering and integrates it into its standard portfolio.
  • Strategic Growth – Organic and Paid: Intermate now offers growth strategies developed and implemented from a single source, supporting brands in acquiring new customers.
  • Diverse Content Production: Customers benefit from a balanced mix of influencer content, high-end studio productions, and user-generated and conversion-optimized content.

Data-Driven Approach for Successful Campaigns

Intermate and Advertace jointly rely on data-driven innovation. Intermate’s AI platform decodes social media success patterns, while Advertace optimizes paid ads through detailed parameter analyses, scaling new customer acquisition on social media channels. By combining these competencies and continuing to develop and implement the joint data-driven approach, Intermate strengthens its position as a leading provider of comprehensive social media marketing in the DACH market.

Comments on the Acquisition

Alisa Sljoka, Managing Director at Intermate, says about the acquisition: “Intermate and Advertace will jointly develop innovative products that are integrated solutions tailored directly to the needs of our clients. These holistic approaches combine creative social media campaigns with efficient conversion strategies seamlessly integrated into our clients’ marketing strategies.”

Ann-Sophie Sell, Managing Director of Advertace, says: “Advertace doesn’t just expand the Intermate portfolio – together we can offer brands strategic, creative, and tactical outstanding services, playing out social media in all its facets at the highest level. This partnership is unique – we are ushering in the future of social media marketing – and investing in the continued success of our clients.”

Intermate was legally advised by Milbank and financially and tax-wise by RSM Ebner Stolz in this transaction.

Advertace was advised on M&A matters by Jens Nolden/Technology Return and legally by Görg.

About Intermate

With over 170 employees and locations in Berlin, Hamburg, and Cologne, Intermate is one of the largest social agencies in the DACH region. With the production company Truemates, own content studios, a holistically developed influencer technology, and the influencer and social agency Intermate, the group has built a leading market position with its strong creator-centric focus. Through close ties directly to the platforms and technical infrastructure, Intermate offers the complete value chain on social media from a single source: influencer campaigns, creator-centric social media management, content production, and performance ads. With its own inventory and formats such as the TikTok Show Daily Pie with over 1 million followers or the VERTIES, the “Oscars” of TikTok creators, Intermate brings first-hand social expertise into clients’ strategies and concepts. Clients include companies and institutions like o2 Telefónica, Beiersdorf, Volkswagen, the Federal Ministry of Health, and ALDI Nord.

About Advertace

Advertace offers holistic performance marketing and demonstrably increases the success of its clients with its data-driven growth strategies. With deep expertise in paid social, Google advertising, content strategy, UGC ads, and ad creative, as well as an innovative setup including BI and tracking dashboards, Advertace achieves outstanding success for brands. Thus, Advertace sets benchmarks in the market of performance agencies with “data-driven creativity.”

About Technology Return

Technology Return is a corporate finance, M&A, and investment boutique that specializes in working with mid-sized companies, investors, and entrepreneurial partners, mainly in digitized and technology-oriented industries. With a purely entrepreneurial approach, Technology Return has successfully completed numerous significant transactions in e-commerce, D2C, software-as-a-service (SaaS), platform industries, digital marketing, social media, artificial intelligence, and machine learning. Under the leadership of Jens Nolden, Technology Return exclusively advised Advertace on the acquisition by Intermate and successfully concluded the transaction on the M&A side through a targeted process with several potential partners.

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