18 Dec Webedia Germany announces the acquisition of the influencer marketing agency Flow:Fwd
“Some of Germany’s most famous influencers, 120 million contacts every month, active in all relevant areas, with the acquisition of the Hamburg based influencer marketing agency flow:fwd, Webedia Germany has brought yet another important player in the media realm on board.”
Marc-Andreas Albert, Webedia Germany’s CEO, about the acquisition: “flow:fwd’s culture and vision go perfectly well with our own values. We are all motivated by this one principle: To create innovative entertainment for millennials that offers added value to their lives.”
The M&A Boutique Technology Return was acting as financial advisors to flow:fwd in this transaction.
Press Release: Webedia Germany acquires flow fwd
After working with content for YouTube and other digital channels, we know which formats and content people are really interested in. We create stories for our clients and spark them into existence on all platforms. The flow:fwd team consists of all the necessary professionals such as researchers, strategists, directors, production companies, community managers and graphic designers. Our ideas are resoundingly successful and can be played on all channels.
Our artists are active in all relevant areas, such as gaming, lifestyle, comedy and fitness, collectively reaching a total of over 120 million contacts each month.
Since 2007, Webedia has been targeting a passionate audience by building a global network of unique talents, media brands, events and services within the entertainment and recreation industries. With more than 50 sites worldwide under their wing (AlloCiné, Purepeople, Puretrend, Jeuxvideo.com, Gamestar, 3DJuegos, 750g, Tudo Gostoso, Minha Vida, EasyVoyage…), and some of the most influential trendsetters on social media (El Rubius, Vanoss, Cyprien, Squeezie, Norman, Natoo,…), the group attracts more than 229 million unique visitors (comScore, December 2017) each month on all devices. Webedia guides its clients through the process of defining and achieving their digital marketing strategies, offering solutions to their advertising, content marketing and e-commerce needs. Webedia joined the French investment company Fimalac in May 2013, under the leadership of Marc Ladreit de Lacharrière. Webedia Germany is a subsidiary of the French Webedia Group. With brands such as Filmstarts, Moviepilot, Purestars, Gamestar and Gamepro the online publisher reaches more than ten million entertainment fans, over three million follower on Facebook and morethan nine million YouTube subscribers.
About Technology Return
Technology Return is a midcap corporate finance and investment advisory boutique, advising entrepreneurs and SMEs on M&A mandates exclusively in the digital and technology industry. #TechReturn is dedicated to generate return on technology investments for corporate, Venture Capital, Private Equity and family office clients. In 2018 the company has already closed 4 transactions in the areas of artificial intelligence, machine learning, e-commerce and social media.